TITLE 18 
BA GRADUATION PROJECT 2022 

CONCEPT AND CONTEXT
This graduation project examines gay porn as a narrative system. I researched archetypes commonly found in gay porn and how they construct desire through recognisable codes. Figures such as the boy next door, the football player, and the uniformed worker appear through clothing choices associated with simplicity and masculinity. Cargo shorts, muted T-shirts, sportswear, and uniforms function as signals within this visual language. The project reflects on a generation shaped by constant looking.  Both male and female gazes operate within this system

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PROJECT STRUCTURE
The project consists of three elements. A fashion collection. A spatial installation. A film. These elements were developed simultaneously and designed to function together. Each format contributes to the same narrative system and visual language.

The collection draws from everyday clothing and cultural symbols. Papa John’s pizza boxes appear as accessories and coverings. Torn T shirts with slogans reference group identity and masculinity. American iconography enters through underwear and uniforms. Luxury references intersect with familiar pop imagery. 

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SHOW AND PERFORMANCE
The show presented each archetype through performance. Models appeared as clearly defined characters. Actions, gestures, and duration played an essential role in how the clothing was read. The presentation relied on clarity and directness. The audience encountered a sequence of scenes that unfolded over time.

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BRANDING AND POSITIONING
Queerness as a popular culture is the key position in this project. Masculine standards associated with heterosexual culture are inhabited through the clothes and challenged. This approach shifts meaning by placing these codes in a different context. The work engages with existing visual systems instead of inventing new ones.

The branding embraces reference, parody, and cultural overlap. Fashion, porn logic, and pop culture intersect to form a recognisable yet questionable visual identity.

POSITIONING
This project defines my practice as system based and narrative driven. I develop concepts across culture codes and systems and translate them into coherent visual worlds to tell new stories that are derived from existing ones. Clothing here functions as part of a broader structure.