YORICK WESTERKAMP,
ART DIRECTOR,
DESIGNER,
CREATIVE CONSULTANT.
I am Yorick Westerkamp, a multidisciplinary creative working across art direction, fashion, and visual story telling. After graduating in arts & design with a specialisation in fashion design, I founded my own label. Having a label, helped me develop my practice as an art director and creative consultant. My work often uses found footage and self produced documentation as a conscious branding strategy, treating this existing material as raw design matter. In my creative practice, I thrive guiding and working together with people from different fields. It allows me to translate my individual vision into a collective vision, prioritising collaboration in projects.
COLLECTION 73
My Own Wardrobe
Fashion Show 2025
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DEBUT FASHION SHOW (PAPA)YORICK
Role: art director
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AMSTERDAM, September 25. Yorick Westerkamp, better known as Papa Yorick, made his debut collection with his eponymous label (PAPA)Yorick during fashion month. The collection, named ‘Collection 73, My Own Wardrobe’ , revolves around two things: metal clips and his own wardrobe. Rather than sewing designs from scratch he used metal clips to twist and contort the clothes from his own wardrobe, transforming them into a 25-look collection. The fashion show happened deliberately off-schedule, where models standing in storefront windows were seen as fantasy characters, dressed as pirates, and wearing silver spoons as jewelry. Funded by AFK, Marieke Neesen, Stage and Studio Light and Unbranded.
DAZED MAGAZINE CAMPAIGN
Art director / designer: Yorick Westerkamp
Photography / creative direction: Ferdi Sibbel
Lights: Lukas Kwiatek
MUA: Kathinka Gernant
MUA assist: Lea Muses
Hair: Hester Wernert
Hair assist: Janna Fay
Styling assist: Lotte Knippers
Production: L”Elue Collectif
Production assist: Nanna op het Veld
Talents:
Luka (Editiorial model management)
Mohammed (Editorial model management)
Pleun (Ikon)
Indra (Olz)
Timo (The Troopers)
Tessa (Elvis)
Design assistants:
Pluk van Herwijnen
Polat Tekmidir
Sophie Bunink
Mateo Arango Kooijman
Role: art director, designer
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AMSTERDAM, July 2025. This campaign was created for (PAPA)Yorick in collaboration with and published in Dazed Magazine. Shot across five segments inside a house. The focus lies on the collection’s contemporaneity. Close, intimate imagery with minimal stage design shows the fantasy of the collection.
DRESSING IT GIRLS
on-going personal project
GlOBAL 2025-now. My ongoing project Dressing It Girls focuses on a simple dress built from two T-shirts. I design each dress for a specific It Girl and tailor it to her look. She wears the dress to a major event or an opening. The project studies how a small gesture grows into a hype, and how a single item shapes attention, image, and context. It shows how I build an idea, translate it into a clear form, and position it in a public moment. Branding the It Girl.
THE PATCHWORK FAMILY
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AMSTERDAM FASHION WEEK
Role: show director, designer
AMSTERDAM, August 2023 Collective The Patch Work Family’, showed 7 capsule collections from each designer during Amsterdam Fashion week 2023. The Patchwork Family is vibrant and diverse community of recent graduates, united in their unwavering support for one another throughout every step of their creative and commercial developments as fashion designers. They believe in community over competition, together they want to lower the bar of entry for young designers and give sustainable design talent the stage they deserve.What sets them apart is their shared love for up-cycling, a sustainable and inclusive approach that resonates with their values, but is completely re-imagined by each Family Member. They strongly believe that up-cycling is not just a fashion choice; it‘s a crucial part of their holistic strategy to address the challenges in the fashion industry today.
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CAMPAIGN THE PATCHWORK FAMILY
X DENHAM
Role: show director, designer
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Denim Days, a 3 day denim event in Amsterdam, invited The Patchwork Family to showcase each designer’s identity with a limited-edition denim creation powered by House Of Denim Foundation. As a collaboration with Denham, the designers used Denham's deadstock jeans. Lingerie engraved denim by Kenza Iatrides, jeans drowning in money by Marco Blazevic, an all-over flower kid prints by newly joined member Billy Jansen, and a denim top and double denim sorts by Yorick Westerkamp. The campaign directly refers back to the classic CK-campaigns. As a commentary on recycling not only jeans, but also advertisement.
Role: design assistant, show assistant
NEW YORK/PARIS 2022. During my internship in New York at Vaquera I developed looks for the FW 2022 collection as well as the total development of the footwear for this season in collaboration with Vans. I supported the team during the lead up to the show in Paris as a show assistant. The role taught me how to collaborate with a global brand like Vans and translate a shared concept into a finished product within clear brand guidelines from both Vaquera as well as Vans.
VAQUERA F/W 2022
THE PATCHWORK FAMILY
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BERLIN FASHION WEEK
Role: show/art director, designer
BERLIN 2023. For The Patchwork Family I developed a documentation approach built on low quality “found” footage. We documented the fashion show of the collective in the same way I approach in my own work. I do not follow the usual path of clean runway photos. The rough documentation supports a sense of mystery and pushes the viewer to want to experience the live moment. In more recent projects I keep the raw style, but I present the footage in a way that feels easier for the viewer to take in. Collection 73 for example relies on stills taken from video. By using high quality footage as "snapshots", I still disregard the documentation standards of the industry, and keep looking for different ways to present projects digitally.
BA GRADUATION PROJECT
Role: art direction of film, spatial installation, fashion collection
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AMSTERDAM 2022. My graduation project examines the idea of gay porn as a narrative. In my project I am restaging archetypes in gay porn that trademark basicness, like the boy next door who wears the most boring outfit ever: cargo shorts and a muted colored T-shirt. The project includes a fashion collection, a spatial installation, and a film. This triptych demonstrates how I work best. I work by developing concepts fully, never thinking in a single element but always in the context of a complete visual story. I accelerate at translating ideas across formats, shaping each part to contribute to a cohesive narrative and visual identity.